First of all, since they're in Wisconsin and it's February, can't the reporter do the interview inside? Or can this guy put on a coat? Talk about a bad example for kids.
But really, the substance of this doesn't seem new...or news. Kids fight. Other kids are interested in watching kids fight. Video cell phones and YouTube may be new, but I don't see where they encourage more of this age old, if dangerous, activity. And if it did, isn't this story at least two years late?